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The Kidney Kid is a global corporate social responsibility (CSR) initiative of Fresenius Medical Care, designed to raise awareness about kidney health among children and their families. Chronic kidney disease (CKD) affects millions of people worldwide; and good renal health should start early. THE KIDNEY KID website and its resources are designed to ‘edutain’ (educate + entertain) about the kidneys and how to take care of them, in a fun and interactive way.